Living the Japanese way
Culture at Cat Media
いきがい
“Living with Ikigai is about finding joy, purpose, and impact in every step of our journey.”
From our earliest days, Cat Media has been guided by Japanese aesthetics and the belief that work should serve a higher purpose. At the heart of our brand lies a lucky cat mascot—a symbol of optimism and welcome—reminding us that positivity, craftsmanship, and sincere partnerships can create extraordinary outcomes. If you’d like more insights into our background and team, explore our About page.
Embracing Ikigai: Our Reason to Live and Work
The Japanese concept of ikigai (いきがい) —“reason for being”—runs through everything we do. One of our founders experienced it first-hand on a trip to Japan, discussing craft with local artisans who cared as deeply about the spirit of their work as the outcome. That sense of purpose became Cat Media’s cornerstone.
- Meaningful Beginnings: Each morning, we ask how our efforts can bring value to clients, communities, and our team.
- Continuous Improvement: Reflecting the kaizen mindset, we constantly refine our processes and designs.
- Celebrating Milestones: From client launches to community events, each success is an opportunity to appreciate how far we’ve come.
How We “Walk the Walk”
Curated Partnerships
Our approach to client relationships is boutique and highly personalised. By focusing on a limited number of collaborations, we can devote ourselves fully to each project:
- Selectivity with Purpose: We carefully choose partners whose values align with ours—innovators, changemakers, and socially responsible organisations.
- Mutual Inspiration: Engaging with missions that promote positive change energises our team and ensures authentic storytelling.
Empowering Communities
Beyond commercial projects, we believe ikigai shines brightest when it’s shared. We stand with non-profit groups dedicated to environmental preservation, mental health support, LGBTQ+ youth empowerment, and more. Our contributions include:
- Non-Profit Initiatives: Helping charities amplify their messages through effective storytelling and creative campaigns.
- Volunteer Hours & Fundraising: Our team members regularly volunteer, and Cat Media matches their efforts with fundraising initiatives.
Team Voices
The heart of Cat Media is our diverse team. We come from different backgrounds—each bringing unique experiences, skills, and creative flair. Our shared passion for ikigai unites us, reminding us that culture is built on the shoulders of every individual.
Culture in Action: A Living, Breathing Process
Inspired by HubSpot’s Culture Code, we treat our culture as something we continually shape and refine:
Open Feedback Loops
Regular team retrospectives are vital for cultivating an environment where open and honest discussions can flourish. These sessions offer a dedicated platform for team members to reflect on past projects, share valuable insights, and express any concerns or suggestions they may have. This practice not only maintains clarity in our goals but also enhances team cohesion and nurtures a culture of continuous learning and growth.
Ongoing Learning
Collaborative workshops, where diverse teams come together across the world to share insights and tackle challenges, foster an environment of shared learning and creativity. These sessions are complemented by innovative brainstorming meetings that encourage out-of-the-box thinking and exploring new ideas, driving our collective knowledge and problem-solving capabilities forward. Learning together, growing together!
Everyday Wins
From optimising internal processes to enhancing our office's sustainability, we embrace every advancement that fortifies our commitment to excellence and responsibility. Continuously refining our workflows ensures that our operations are efficient and adaptable to the ever-evolving business landscape. Our commitment is a testament to our belief in progress and innovation as key drivers of success and sustainability.
Looking Ahead: Join Our Journey
Our lucky cat mascot symbolises good fortune and a warm welcome to those seeking a partner or an employer that values authenticity, innovation, and social impact. Here are a few ways to engage with us:
Explore Our Services
Discover how our creative and strategic expertise can enhance your brand storytelling and digital presence. Learn more.
Partner With Us
Let’s discuss how our ikigai-driven approach can bring your mission to life in a way that resonates deeply with your audience.
Become Part of Our Team
If you share our passion, visit our careers page to learn more about our values and potential career opportunities.
Follow our Journey
Stay inspired by our latest insights, updates, and stories of purposeful work. Sign up for our newsletter and be part of the Cat Media community—where ikigai guides every step.