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Industry
eCommerce
Challenge
House of Lor's website, built on a legacy WordPress theme with WooCommerce, faced multiple challenges, including performance and security issues due to deprecated software. The site lacked data collection capabilities and required manual stock management, leading to inefficiencies and errors.
Results
Implementing the Growth-Driven Design method, we improved the website's performance, security, and user experience. By integrating advanced analytics, HubSpot tools, and automating stock updates, we significantly increased organic traffic, reduced bounce rate, and boosted B2C sales.
Key Product
Website Design and Development, HubSpot Marketing Hub, HubSpot-WooCommerce Integration
Cat Media were set quite the challenge. We needed to pivot and pivot fast as a result of Covid 19. Nothing was too much trouble, Indira and the team were on hand and hands-on. They have been instrumental in redeveloping the website for better customer UX and maximum SEO. Our social media engagement is now relevant and managed. We are beginning to see results with ROI and online customer captivation. They are committed to our growth strategy and success.
About your Customer
The Jewellery House (TJH) is one of the biggest jewelry manufacturers and exporters in Ireland. They have been in business for more than 60 years, producing high-quality pieces of a wide variety of materials and metals inspired by Irish heritage and history.The Challenge
House of Lor's website was built on a legacy WordPress theme with WooCommerce, making even simple changes to the content of the website highly complicated and time-consuming. The site also faced performance and security issues due to deprecated software and lacked data collection capabilities. Additionally, the stock was managed manually, leading to inefficiencies and errors.
The Solution
We implement websites applying the Growth-Driven Design method. It means we create a Launchpad as soon as possible, which is a better version of the website that correct priority problems with greater performance but still is not the final product.
We used advanced analytics to determine the best course of action according to the data and behaviour of the website and visitors. This way, your website keeps improving over time, bringing better results, more engagement and ultimately return of investment (ROI) compared to static developments, as it is genuinely your source of truth that eventually will turn into a revenue generation machine.
Improving catalogue management and ads delivery
The former website managed stock manually, meaning every time a customer purchased an item, it had to be reported to the ERP and vice-versa. A huge pain point for store managers because it was time-consuming and vulnerable to human errors. We developed an integration to update stock levels directly from the ERP, ensuring stock levels on the website always reflect actual stock that way. We could reduce backorders and better serve House of Lor customers.
Our team also integrated WooCommerce with Facebook Catalogue. This way, we can update the Facebook catalogue used on Instagram and Facebook stores with only one user input on the website. Users can now change images, prices, and information on the website, reflecting on the social catalogues.
With this integration, we also configured Dynamic Ads on Facebook. The platforms show products to their users based on their preferences and buying intentions. This integration also allows providing highly personalised remarketing show Dynamic ads based on user interaction on the website.
HubSpot CRM tools like email marketing, team email inbox, lists, forms, landing pages, GDPR banner, and ad management were the perfect marketing hub tools. It helped us organise contacts, grow the House of Lor mailing list and provide a better online service before and after the purchase.
Using the sales hub meeting tool, we created a calendar for ideal customers to book an appointment with a jewellery expert and using the inbox. The House of Lor team could reply to every single query successfully and communicate internally when they need help from a colleague or Cat Media. Everyone on the team can now answer questions, communicate smoothly and be updated. We provided video training to everyone involved in this process, and they could not be happier.
The Results
The results of the relaunch were impressive. House of Lor saw a 321.06% average increase in users, a 119.46% average increase in organic search, and a 226% average increase in B2C sales. Additionally, the bounce rate decreased by 14%. Vicki Pillow shared, 'Our social media engagement is now relevant and managed. We are beginning to see results with ROI and online customer captivation. They are committed to our growth strategy and success.' These metrics and testimonials underscore the significant impact of the website and brand relaunch on House of Lor's digital presence and sales performance.
Learn how we used HubSpot-WooCommerce integration to improve user experience and grow revenue
