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Industry
Technology
Challenge
Easypurge needed a solid CRM solution to replace their outdated custom CRM, which had become complicated and expensive to improve and maintain. The main challenge was convincing highly experienced process engineers to adopt a new, innovative process.
Results
We successfully migrated Easypurge from their custom CRM to HubSpot CRM, enabling them to manage their sales, marketing, and service operations more effectively. As a result, Easypurge was able to increase their lead to customer rate by 20% and expand their operations to over 50 countries.
Key Product
Custom Integration, HubSpot Marketing Hub, HubSpot Sales Hub, CRM Migration
The association with this provider has been key to generating awareness of our value proposition, increasing sales revenue and outreach, and giving support to our clients using technology software.
About your Customer
Easypurge is a brand that has been in the market for more than seven years. The development of Easypurge began in 2013 with the collaboration of the Ascamm Technological Center of Barcelona, Spain. By 2020, Easypurge is being used in more than 30 countries around the world by renowned global companies such as Alpla, Logoplaste, Resilux, and Coca Cola.The Challenge
Easypurge, a leader in the plastic purging industry, faced a significant challenge with their outdated custom CRM. Developed over a decade ago, the system had become increasingly complex and costly to maintain. As the company grew, it needed a more robust and adaptable CRM solution that could scale with its expanding operations. Additionally, Easypurge needed to convince highly experienced process engineers to adopt a new, innovative process for performing complex color and material changes.
The Solution
Easypurge decided to transition to HubSpot CRM after considering various alternatives. HubSpot stood out due to its ability to be expanded and customised, making it a permanent solution for their sales, marketing, and service teams.
The migration process involved transferring 10 years of emails and over 5,000 company records, creating custom properties, and providing comprehensive training for the Easypurge team. It also involved the following:
- Data structure analysis.
- Confidential Data agreement
- Exporting data from the custom CRM - MariaDB SQL database system.
- Data modelling – ERD.
- Depuration, organisation, and formatting.
- Preparing and mapping data to match HubSpot CRM properties.
- Over 5k company records for migration.
- Importing the data into HubSpot CRM using .xlsx spreadsheets.
- Creating past timeline events.
- 10 years of emails from private server migrated to Google Workspace (formerly G-Suite) & sync with HubSpot CRM.
- Creating custom properties and CRM extensions.
- Appointment management for Online and Face to Face Consultations.
- In-browser international calls set up.
- Email consultation workflow
- Email sequences templates implementation
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Juan Romano, the founder of Easypurge, highlighted the positive impact: 'The association with this provider has been key to generating awareness of our value proposition, increasing sales revenue and outreach, and giving support to our clients using technology software.'
The Results
The implementation of HubSpot CRM yielded impressive results for Easypurge. The company saw a 20% increase in their lead to customer rate, significantly enhancing their sales efficiency. Furthermore, Easypurge expanded its operations to over 50 countries, showcasing the scalability and global reach facilitated by the new CRM system. The seamless data migration and tailored training helped the team quickly adapt to the new system, ensuring continued success and growth.
Book a Meeting with Us
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